The Fall of “Brainwashing” Theories in the Late Twentieth Century
by Massimo Introvigne — One of the most tragic consequences of “brainwashing” theories applied to religious minorities is that they were used to justify the illegal practice of “deprogramming,” created by Ted Patrick in California and flourishing in the 1970s. If their sons and daughters had been “brainwashed,” these parents felt justified in hiring “deprogrammers” who claimed to be able to kidnap the “cultists,” detain them, and persuade them, more or less violently, to abandon the “cults.” In the same years, the academic study of the new religious movements was born, both in the United States and the United Kingdom. The scholars who studied the movements criticized as “cults” found that conversions to them happened much in the same way as conversions to any other religion, and only a small percentage of those attending the courses and seminars of groups like Unification Church, studied in depth by Eileen Barker and where allegedly miraculous techniques of “brainwashing” were used, joined the groups. Empirical evidence confirmed that there was no “brainwashing” or mental manipulation, and these labels and theories were not less pseudo-scientific than the ancient claims that “heresies” converted their followers through black magic.